Before this class started, I knew what I wanted to do for my web business. Suddenly, I have to brainstorm up 20 different possibilities and then do analysis to determine how well each of them would do with a Google AdWords campaign. That’s okay, I already had a few other options tucked away. Coming up with all the rest was a little difficult, and then figuring out what keywords to use for each added to it.
I was shocked at how many times my choices for keywords resulted in almost no results. Surely there were people using my keywords in searches, but apparently not. Lots of clicking later and I was rather surprised at which options did well. I guess that’s one of the reasons we had to go through that. It’s surprising at how well some ideas and keywords will do, both because they did so well and also because some did so poorly.